Too many people still don’t see cycling as something for them.

The Everyday Cyclist project aims to change that by reframing what cycling looks like in the public imagination.

Through powerful portraits and personal stories, the project challenges the perception of who a cyclist is and who is celebrated. 

It is time to celebrate those who create communities, lead rides and teach others. 

It is time to celebrate those who fix bikes, deliver goods and save lives.

It is time to celebrate those who reclaim their independence, campaign for safer streets and ride well into their 80s. 

Cycling should belong to everyone. When we change what cycling looks like, we change who feels welcome to ride.