Too many people still don’t see cycling as something for them.
This project aims to change that by reframing what cycling looks like in the public imagination.
Cycling should belong to everyone. When we change what cycling looks like, we change who feels welcome to ride.
Through powerful portraits and personal stories, the project challenges the perception of who a cyclist is and who the spotlight should be shone on.
It celebrates those who create communities, lead groups and teach others.
It celebrates those who learn to ride as an adult, reclaim their independence and push their own boundaries.
It celebrates those who fix bikes, campaign for safer streets and even save lives.
It is important for this work to reach and engage people who don’t relate to cycling.
That is why, it has been exhibited in free and accessible places across London with selected portraits audio described so that visually impaired viewers could also access the work.
To date it has been displayed across London in Brockwell Park and The National Trust’s Osterley Park reaching an estimated audience of XXXX
It has also featured in London Cycling Campaign’s Cycling Festival in Victoria Park and installed outside Brixton Recreation Centre as part of Photofusion’s Lightbox Series.
